Hahn SuperDry
Here’s to the
Experience Collectors.
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Hahn SuperDry - Year 1
Experience Collectors
Aussies love beer. But you already knew that, right? However, for a while, we weren’t buying as much beer as we used to.
Hahn SuperDry wanted to capture the attention of their biggest audience – young Aussie adults. Those with a thirst for life, and of course, beer.
The goal was to turn Hahn from a brand that brewed a great beer, into a brand that helped its drinkers experience all that life has to offer.
And so ‘Experience Collectors’ was born.
The end results? ‘Experience Collectors’ resulted in a 14.8% growth wave, despite the declining market. Aussies went back to loving beer – and experiencing life.
Hahn SuperDry - Year 2
Never Settle
The Hahn Brewery was created by a guy who wanted to make his own beer so went out and did it – regardless of what anyone thought of him.
One of the beers he made was Hahn SuperDry, which he wanted to embody the idea of chasing your dreams. Taking your chances. Pushing your limits.
And so, a new brand platform and life mantra was born. A reminder for Hahn SuperDry drinkers across Australia to ‘Never Settle’.
