KFC
The KFC years
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Bringing the Bird to Birdsville
Every year, in the red centre of Australia, thousands of people flock to the small town of Birdsville for the ‘world’s most remote music festival’ – The Big Red Bash.
With a name like Birdsville, you’d expect to find the most famous bird in the world, right? Sadly, no. Their closest KFC is over 12 hours drive away.
Then a thought popped up… “Why don’t we ‘Bring The Bird To Birdsville’?”
And another… “How do we get The Bird all the way to outback Australia?”
Then one final thought… “Let’s turn a semi-trailer truck into a Finger Lickin’ Good restaurant on wheels and drive it out there.”
It was named ‘The Colonel’ – and it gave outback Aussies their first-ever taste of KFC – and for some, their first taste in a “bloody long time.”
Original Stacker
The special launch of KFC’s new Original Recipe Stacker was set to make it their most ‘Finger Lickin’ Good’ burger ever.
It’s the burger every man, woman and creepy, cute cat would want to get a bite of.
Cook da Chook
A lot of people wonder how KFC prepare their chicken to make it so damn, Finger Lickin’ Good. The answer is really quite simple. Specially trained KFC Cooks prepare it by hand, using fresh chicken, every single day.
It was time to show Australia how their favourite tasting chicken is made.
We created a fun, engaging and rewarding game where people could actually try cooking The Colonel’s famous fried chicken – all on their phone.
