Getting Australians to
open their ears.

Open your ears

Tasked with introducing Australia’s newest audio streaming platform we knew we would have our work cut out for us cough* Spotify cough*. We also had to create something that could work in modules, as talent would come and go. So after a few ideas involving Margot Robbie’s ear, we landed on a magical elevator that takes us into the world of each of these storytellers.

Each world could be replaced, swapped and changed easily but the main achievement was getting podcasters to download another app with 48% increase in downloads since its conception.