Parks Victoria

Inviting the people of Victoria
to places ‘unseen’.

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Victoria is home to some of the world's most iconic natural attractions. And while tourism supports conservation, too many visitors to the same locations can have a negative impact on nature, wildlife and experience.

Luckily, Victoria is full of breathtaking parks, places and experiences that many people are yet to see. With social media, especially Instagram, heavily influencing travel inspiration and planning, an idea was born to create a social travel campaign for places no one knew existed.

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